PURA D’OR is the premiere innovator in naturally powered hair thinning therapy that works. Formulated with over 34 powerful functional natural and organic bioactive ingredients, PURA D’OR Hair Loss Prevention Shampoos and Conditioners were created with one goal – to deliver a consumer experience and results beyond expectations!

dedication to safety

every step of the way:

we value purity


From hand selected ingredients, and natural preservative systems, to strict adherence to our Safety List, we value never putting harmful chemicals or additives into our products

premium hand selected ingredients + organic aloe vera bases

Exclusive focus on naturally powered formulas — in house lab & chemists dedicated to finding and sourcing unique: Extracts, Oils, Plants, Proteins.

natural preservative system & bio based scoring

Proprietary natural complex safely and effectively eliminates the use of controversial preservatives. Scored rating to ensure ingredients derived from plants and other renewable agricultural sources.

consistent cruelty free status

No animal derived ingredients & Never tested on animals.

we value pride


Each and every batch of our products is proudly made in the USA with renewable energy. From formulation, to development, filling and completion, each and every product we make is made in house, under surveillance of our original creators for strict quality control and consistency. We do not believe in using contract manufacturers.

formulated, developed and bottled at the source in the usa.

carefully manufactured in-house

For Strict Quality Control and guaranteed consistent levels of active ingredients in each batch.

made with renewable energy

Solar powered facilities reinforce our brand's dedication to the environment and eco focus as a whole.

we value performance


All core systems we create undergo strict clinical testing and three tiers of analysis including Independent expert analysis, subject experience reviews and scientific strength testing.

8-week clinical testing done for all core systems:

Independent Expert Analysis

8-week clinical testing done for all core systems:

Subject Perception & Experience Reviews

8-week clinical testing done for all core systems:

Scientific Hair Strength Testing

ensured adherence to safety list:

  • no sodium lauryl sulfate
  • no parabens
  • no phthalates
  • no artificial colorants
  • no mineral oil
  • no petrolatum
  • no common allergens
  • no propylene glycol
  • no formaldehyde
  • no metallic aluminum
  • no triclosan
  • no toluene
  • no gluten
  • no synthetic fragrances

The PURA D’OR R&D team worked tirelessly over many years to evaluate both new and tried and true bioactives from the East and West. The goal: to develop a proprietary hair loss prevention complex that combines natural and organic oils, extracts, minerals, proteins and plants that create the optimal environment for natural hair to thrive and help prevent hair loss due to breakage.
  • icon No Harmful Chemicals
  • icon No Sulfates
  • icon No Parabens
  • icon Gluten-Free
Hypoallergenic. Color Safe .
100 day guarantee.
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